Consulting
Science you can use. Strategy you can scale.
Everything I do starts with objective success. Whether I’m mapping a twelve month product portfolio for a multinational or sharpening a local brand’s Christmas plan, the bar is the same.
I trained in business strategy at Harvard and use Roger Martin & A.G. Lafley’s Cascading Choices on every brief: where to play, how to win, the capabilities required, the systems to support them, and how we’ll manage it. Every project gets the same rigour.
Together we define what success looks like, pick the few KPIs that actually matter, and set them into a one page OGSM so everyone can see the plan and how we’ll measure it.
From there I build the operating system: clear structures and frameworks, the roles and capabilities we need, the right tools, timelines and budgets. We lock ownership with stakeholders, who does what, by when, to what standard, so there’s no grey area when it’s time to ship.
No 90 slide vibes only decks. No mystery metrics. If it doesn’t change behaviour, if it won’t win, it doesn’t make the cut.
The ways I work
1) Advisory sprints (plug‑in specialist)
Drop me in where you need sharp thinking fast, on a single project or across a run of them. I slot into your team to crack a pitch, tune a campaign, pressure‑test a strategy, or cover a resource gap (maternity leave, sickness, hiring lag).
2) Month to month advisory (bookable hours)
A senior brain on call. You book hours each month and use them where they matter: strategy reviews, creative feedback, hiring support, leadership coaching, exec prep, or “sense‑check this before we ship.”
3) Fractional leadership (CMO / Head of Strategy / Editorial Director)
Hands on leadership without the full‑time hire. I own the plan, lead the work, and build the operating system: positioning, content, community, metrics, while developing your team and managing agencies.
